It's the time of year to get catalogs ready and prepare for the trade shows. All great products need to be shot, hopefully in their element and some emotion extracted from the experience. To me a photo-shoot is telling a story and in this case it was Rocky Mountain Bikes showing their re-designed 2011 Slayer.
We are always fortunate to work with some amazing talent in this case Sterling Lorence on the still camera and Ambrose Weingart on the moving pictures, both excellent fellows, good friends and top artisans in their craft.
We headed down to Squamish, Wade and I from Whistler and Ambrose and Sterl from Vancouver. What unfolded is a classic day of action: meet, discuss locations, begin shoot, adress the story line, shoot some more, get tired, get bored, sweat, eat lunch, move location, re-adress story line, ensure the shoot list is complete, get more sweaty, get hungry, watch the sun, look for opportunity and finally as the sun and the light goes down, celebrate a 10 hour day of bug infested, effort infused action.
But when you are working with talent like these guys, it's a day of hard work, given, but also when you consider the amount of productivity, very satisfying. Then we wait to see what comes out of the edit suit.
It's amazing what terrain we managed to hit, some amazing gems and again I can't say enough about the Squamish trails, the people that make them happen and how fortunate we are to be able to enjoy them.
Cheers to our team, Wade, Sterl and Ambrose and thanks to the community of Squamish for adding sic singletrack to the world of mountain biking. Oh and thanks RMB engineers for making an amazing bike that rocks the world of singletrack.
Next up it's flips, hips and beers at the Crankworkx festival, our own little trade-show here in the Pacific North West. Get on up to Whistler and enjoy the show.
Cheers
Dre
First pass for Crankworx in three years. Feeling left out and sad and lonely so I bought a Monster.
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